Alexandra Carrell

Recently, while researching the issue of generative design, I came across a short presentation on bionics by Bionics designer and MIT Professor Dr. Hugh Herr. The 8-minute talk was part of a keynote for Autodesk University 2015 on topics related...

Recently we discussed the challenges of determining the effectiveness of a marketing campaign. We cited a McKinsey & Company report showing that many companies don’t make any effort whatsoever to measure the success of their marketing efforts, and we discussed that there is a variety of variables that can make objective comparisons difficult. However, rest […]