Alexandra Carrell

With graduations on the horizon many are actively engaged in job search. LinkedIn can be your best friend. It's probably no surprise that LinkedIn is a great tool for job seekers. After all, unlike other, more social, social media sites like Facebook, Twitter, etc., LinkedIn is intentionally geared toward the professional sphere. But, chances are […]

Best Business Communication Textbooks

Sometimes I think the most simple thing that we can do as businesspeople and marketers is to “put ourselves in the shoes” – literally – of our prospects and customers. Are we making it easy to buy? Or are we setting up unintentional barriers, however “slight,” that may interfere with – or obliterate – the purchasing […]

Business Communication Textbooks

Many years ago I spoke of Bill Evans and his great appreciation of simplicity, and his capacity for tremendous amplification through honest simplification. Recently I stumbled upon a rare, 45-minute interview from the 1960s which Bill Evans did along with...