Alexandra Carrell

Content marketing has been a hot topic in recent years, and it's an area Strategic Communications has been engaged in for some time. We have written about and given presentations on content marketing frequently, most frequently for EContent Magazine.  This June, we gave a presentation on strategic content marketing at the International Association of Business […]

Recently, we did a presentation on strategic content marketing for the 2016 International Association of Business Communicators (IABC) International Conference, and we thought the continued and growing interest in the subject bears further discussion, especially for entrepreneurs. Many entrepreneurs may have heard the term content marketing without much context or elaboration. The Content Marketing Institute […]

We spend so much of our time helping companies develop and strengthen their brands that we almost take it for granted that a brand is one of the most important elements of any organization, product or individual. However, we realize that many companies don't understand or appreciate the importance of a brand, especially when it […]