Alexandra Carrell

As the name suggests, social media is often a very informal means of conveying information. It's familiar, colloquial and often has a personal touch – it's social. So, when you're using social media to support your business' marketing needs, how should you behave? What's the appropriate etiquette? Generally, we advise clients to use the same […]

Blogs are so ubiquitous in the online world that it may seem like it's not worth the effort to maintain your own. After all, blogs can take a lot of effort to maintain. You need to be current, consistent and relevant. Is it worth all that time and energy with so many blogs out there? […]

One of the most interesting books I read last year was Steven Pinker's The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century. Pinker's book is a thoughtful, clear, and useful discussion on how we can...