Alexandra Carrell

There is no shortage of content marketing experts these days, and there's no shortage of ideas on the best ways for companies to leverage their content to achieve desired results. The problem is that these ideas are often without context–not grounded in real-world examples that can help would-be content marketers get their arms around what […]

In 2015, Visually presented The Art of Visual Content and the Science That Makes It Convert, a webinar presented by Tania Schoeman, creative director at Visually, and Hana Abaza, VP marketing at Uberflip. The landscape for visual marketing is as, if not more, crowded than the landscape for written content. Consequently, marketers hoping to cut […]

The old saying “a picture is worth a thousand words” has been around for decades and for good reason-visual images get attention. Studies indicate that adding visual images to online communications boosts the odds that audiences will both notice and engage with that content. For instance, according to HubSpot, an inbound marketing software platform company based […]

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