Alexandra Carrell

How quickly things change! Just a few short years ago, it seemed as if the bottom had fallen out for marketing talent-including writers, graphic designers, videographers, and more. In a declining economy, marketing budgets are often the first to feel the pain. But companies have actively looked for less expensive and more cost-effective ways to […]

How quickly things change! Just a few short years ago, it seemed as if the bottom had fallen out for marketing talent-including writers, graphic designers, videographers, and more. In a declining economy, marketing budgets are often the first to feel the pain. But companies have actively looked for less expensive and more cost-effective ways to […]

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If you teach business communication, you'll find the information in this presentation invaluable. Learn how you can gain immediate access to a wealth of complimentary instructional materials that you can use in your classes tomorrow.

There comes a point in the life cycle of many businesses when advertising needs outgrow the “homespun” and it's time to call upon the services of a professional agency or consultant. Even small businesses can benefit from the third-party perspective and marketing savvy that experts can offer. There's a misconception that agencies are too expensive for small […]