Alexandra Carrell

Jazz Jones is anxious to get moving forward with the implementation of her content marketing strategy. She is, after all, eager to begin building her coaching business. But she has just a few more steps before she's ready to go. The next one, Step 5, is critical and all about keeping the end in mind. […]

Jazz Jones is hoping to build business for her leadership development coaching for healthcare professionals. She's clarified her goals and objectives and is ready for Step 2: identifying her target audience. Step 2: Identifying the target audience As with goals and objectives, we want Jones to be as specific as possible about who she is […]

There is no shortage of content marketing experts these days, and there's no shortage of ideas on the best ways for companies to leverage their content to achieve desired results. The problem is that these ideas are often without context–not grounded in real-world examples that can help would-be content marketers get their arms around what […]