Alexandra Carrell: Should Rank-and-File Employees Be Speaking on Behalf of Brands?

Sunday, November 1, 2015

Should Rank-and-File Employees Be Speaking on Behalf of Brands?

9:18 PM | Posted by Alexandra Carrell | | Edit Post

The question of whether front-line, everyday employees should be speaking on behalf of a company and its brand has been in the minds of business owners and executives for years. On the one hand, harnessing the full weight of a company’s workforce can put a lot of bodies into the marketing effort. At the same […]

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