Monday, October 5, 2015

"Every organization is defined by a few things: its name, logo, and brand identity."

"We've collected the 11 worst rebranding disasters in recent memory. If there's one lesson, it's that a rebranding isn't to be taken lightly. It requires overhauling a company's goals, message, and culture — not just the logo." . . .

The post 11 Major Rebranding Disasters and What You Can Learn from Them appeared first on Teaching Introduction to Business.

0 comments:

Post a Comment

VMenu

Block

Enter Block content here...


Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam pharetra, tellus sit amet congue vulputate, nisi erat iaculis nibh, vitae feugiat sapien ante eget mauris.

About Me

My photo
Pitch perfect presenter, loves the spotlight, and wants to spend more time on stage sharing my words of wisdom. Until TED call me I'll settle for blogging.
Powered by Blogger.

Search

Login Form

Blogroll

Archives