Tuesday, September 13, 2016
See on Scoop.it - Teaching a Modern Business Communication Course
See on blog.businesscommunicationnetwork.com
An analysis of digital, social, and mobile media in business communication textbooks reveals Bovée and Thill's superb coverage far exceeds the coverage found in competing texts, which in comparison is shockingly incomplete and out of date.
Bovee & Thill's Online Business Communication Magazines's insight:
The latest editions of the business communication texts authored by Courtland Bovée and John Thill reflect the methods now used in the workplace, from interacting with customers on social media to recruiting new employees with custom mobile apps. All the books in this market do a good job of conveying the fundamental skills of business writing, but Bovée and Thill show students how to communicate using the latest tools and practices of modern business.
Three good examples of this unique coverage are the social model of communication, the authors' handy list of compositional modes for digital media, and the extensive coverage of mobile communication.
See on blog.businesscommunicationnetwork.com
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About Me
- Alexandra Carrell
- Pitch perfect presenter, loves the spotlight, and wants to spend more time on stage sharing my words of wisdom. Until TED call me I'll settle for blogging.
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